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International Publishing Executives Headline Irish Publishing Trade Day

James Daunt, Managing Director of Waterstones, and Niamh Murray, Marketing Director of Serpent’s Tail, to Speak at Publishing Ireland Trade Event

3 November Smock Alley Theatre, Dublin 2


The Irish public and media are hugely interested and supportive of Irish publishing and writers,  and revel in its output and successes – prizes, movie adaptations, tourist visitors are all tangible benefits that accrue from a small dynamic sector which is represented by the trade association Publishing Ireland whose publishers have fostered talent such as Kevin Barry, Liz Nugent, Eoin Colfer and Sara Baume.

Publishing Ireland’s annual trade event, held during the Dublin Book Festival, this year features James Daunt, Managing Director of Waterstones, and Niamh Murray, Marketing Director of Serpent’s Tail, as well as other leading industry voices. Niamh Murray will speak about marketing strategy at Serpent’s Tail and Profile Books, whose authors include bestseller Sarah Perry and Lionel Shriver. James Daunt will speak about the revival of Waterstones, the relationship between publishers and booksellers, Brexit and more.

This year’s trade event is entitled ‘Reaching Readers 2.0: Where Are We Headed?’ and will consist of six panels discussing such topics as the current Irish publishing market, commissioning, and rights.

Niamh Murray gave up a career in digital media training and design in Ireland to do a Masters in publishing.  She has spent more than a decade with Serpent’s Tail (now part of Profile Books) as Marketing Director, where she drives marketing strategy across fiction and non-fiction titles for Serpent’s Tail and Profile and manages the marketing team for both lists. Successful brand partnerships are a key part of her role – Profile publishes books by Wellcome Collection and The Economist.

James Daunt was appointed managing director of Waterstones, the UK’s largest chain of specialist bookshops, in July 2011. Waterstones has 280 bookshops, including branches in Ireland, Brussels and Amsterdam. James founded his own independent bookshop, Daunt Books, in London in 1990, of which he remains the owner. Daunt Books now has 9 bookshops.

The event will be held on Friday, 3 November at Smock Alley Theatre. For more information or information on interviews, please contact Stephanie Lawless at


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