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Presenting to Sell: Making the Most of the Media – For Newly Published Authors

Presenting to Sell: Making the Most of the Media – For Newly Published Authors

As a continuation of the National Emerging Writer Programme, UNESCO Dublin City of Literature and Irish PEN are hosting a FREE one day event for authors Saturday June 15th 10.30-4.00pm at Pearse Street Library, showing them how to make the most of public and media appearances, both traditional and online.

Photographer, Paul Sherwood, will be on hand to take a limited number of author photos (must be pre-booked, €30 payment by cash on the day), or authors can contact him directly to visit him at his Blackrock, County Dublin, Studio and avail of the media day special offer rate.

TV & Radio


MTVs Emma Ledden, a specialist in corporate communications, will coach participants on how to appear on TV, how to communicate your message effectively, how to sit and what to wear. How do you relax in front of the cameras? How do you make sure your book is mentioned?

Radio offers wide opportunities for authors, from local to national stations all looking for content. How do you get yourself onto radio? Should you settle for a phone interview or go into studio? What notes should you bring, how much preparation should you do?

Public Readings

Author Declan Hughes has extensive experience in theatre and knows how to deliver a reading. Declan will be covering what to read, how to read it and how to hold an audience at a public reading, demonstrating what works and what doesn’t.

The Power of the Internet

The internet is a free tool that can launch careers. Find out from independent technology consultant, trainer and internet marketer Darina Loakman how best to use Twitter, Facebook and LinkedIn to generate traffic to your blog or website and how best to maximise your website’s potential.

Make the most of every opportunity to develop your author profile!


Members of Irish PEN will have priority booking. Join Irish PEN here

Book your place on the UNESCO Dublin City of Literature Author Media Day here:

Email: or Telephone : 01 6744862

To book your author photograph, separately to the event, at Paul Sherwood’s studio in Blackrock, Co. Dublin, contact Paul directly Mobile: 087 230 9096

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