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Publishing Ireland Seminar Series: Book Marketing Strategies for the Digital Age with Anne-Marie Scully


Anne-Marie Scully

Wednesday, 18 December, 2013

Pearse St. Library, Pearse St. Dublin 2

9:00-1:00pm

Fee: €100/ €85 member concession

Email stephanie@publishingireland.com

 

Readers today have so much knowledge before they even reach the shelf. They find incredible detail online, from every possible source, about the books and authors that matter to them. They browse, dig, explore, dream and master, and then they’re ready to buy with confidence. And what they learn, they share with other readers.

As publishers, it is critical that your books are present at all stages of the reader’s path to purchase in order to maximise the chances of being discovered. In this course you will learn how to use a combination of free and paid strategies to win more readers including:

– Google AdWords and Facebook paid advertising platforms

– Social media including YouTube, Twitter and Facebook

– Free giveaways

 

Following Anne-Marie’s hugely popular taster presentation at this year’s Publishing Ireland trade event at the Dublin Book Festival, she will give a half-day seminar on Book Marketing Strategies for the Digital Age as part of the Publishing Ireland Seminar Series. While the content Anne-Marie presented at the Trade Day focused mainly on using data to make better decisions about what to publish, the proposed course on Dec 18th will focus more specifically on how to market and sell those books using digital platforms that are more cost effective and measurable. Want to know more about Anne-Marie? Read our interview with her coming up to her hugely successful presentation at the trade day here : http://www.publishingireland.com/2013/11/05/simpler-strategies-with-anne-marie-scully/

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