Friday, 15 November- Smock Alley Main Theatre: 10am -4pm
Tickets €35/€20 Concession for Publishing Ireland members
How can Irish publishers market their books internationally in an ever-shrinking trading climate? How do we use what we have and in the best way possible to reach out beyond these shores? Join us for a series of expert-led industry events and talks aimed at exploring and capitalising on the clear opportunities available to Irish publishers internationally. With the advance of digital media and the challenges posed by increased pressure on retail, the Irish publishers’ trade day features international and national contributors. The focus is on developing strategies and relationships further afield, capitalising on the quality of Irish publishing, international goodwill to Ireland and the opportunities digital and intellectual rights avenues can offer.
Programme of Events
Morning Session 10:00-11:00am
Data Driven Publishing Discovering Readers In the Digital Age with Anne-Marie Scully
- Anne-Marie Scully
The publishing industry has always struggled to predict what books consumers want to read. Until recently, it was based purely on an editor’s gut instinct and there are countless examples of where this method fell down. Join Anne-Marie Scully of Orchard Wall Publishing in analysing simple but critical data sources to discover the readers that want to read your book and target them effectively. Anne-Marie is the founder of Orchard Wall Publishing (http://www.orchardwallpublishing.com/), having previously spent over seven years with Google helping small to medium-sized business finding cost effective ways to market their products and services.
11:00 am- 11:45am
Where and How to Sell Irish E-Books Successfully with Gareth Cuddy
How can Irish publishers market their e-books both locally and internationally in an ever-shrinking trading climate? Gareth Cuddy of ePub Directwill take us through the do’s and don’ts of selling e-books. Gareth is the CEO and founder of Europe’s largest eBook distributor ePubDirect. www.epubdirect.com. He is one of the leading experts on eBooks and Digital Publishing in the UK and Ireland.
11:45 – 12:00 Coffee
Brand Trending with Isolde Roche
Isolde Roche is an innovation strategist at GDR Creative Intelligence in London which researches, analyses and showcases key trends in branding and retail. She previously worked as a creative at PanMacmillan. She works to improve her clients understanding of consumers and to build strategies for the worlds top FMCG and luxury brands whilst carrying out bespoke research. She analyses and showcases key trends in branding and retail and has over 5 years of experience working in the creative foresight and marketing fields. (http://www.gdruk.com/)
Afternoon Session: 2:30-4:00pm
Digital Strategies with Rebecca Smart
Rebecca Smart is the CEO of the internationally renowned Osprey Group and specialises in digital strategies as well as coaching and management. Join her in our afternoon session for an in-depth discussion on digital strategies that work.
Final Session to be finished with a glass of wine.