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Social Media is Just Like a Treadmill Really!

The seminar was very helpful and informative. Catherine’s lively and engaging presentation was excellent; she helped to dispel a lot of misconceptions about social media and provided very useful examples of how different elements/formats of social media are particularly applicable to publishing and, if utilised appropriately, can have a positive impact to create engagement with the book buyers we want to appeal to.’

Helena King, Assistant Editor, Royal Irish Academy


‘The seminar was extremely relevant- Catherine was articulate and very engaging!’

Kitty Lyddon, Manager, Assistant Editor at The Lilliput Press


Blaming social media for not coming through is like blaming an unused treadmill,  said Catherine Ryan Howard, author, marketeer and social media guru extraordinaire last Friday as she explained the inevitable question of whether or not social media actually helps sell more books. ‘This is a question I get asked a lot’, she said, ‘and the answer is that it absolutely does!’ ‘Having twitter, not using it and then blaming it for not boosting your sales is like having a treadmill, not using it and blaming it for not losing any weight!’

Building a campaign- Catherine Ryan Howard


Social Media for Publishers kicked off last Friday with a motley crew encompassing every sector from digital projects to marketing and editorial as social media guru Catherine Ryan Howard took us through the do’s and don’ts of how to sell your books through social media.



From the inescapable growth of Facebook and Goodreads to newer kid on the block Pinterest (which is by the way the fastest growing social network ever), Catherine offered a practical and no-holes barred approach to making your books more ‘discovereable’- a word which Catherine herself admits a certain hatred of!

Among the key points to take away from the session were simple and time-effective ways to use social media tools- and the right tools!, setting the right tone for your message, and, most importantly, accepting the fact that social media, in whatever tool it comes under is here to stay!

Missed this one? Never mind, we have more seminars coming up in the series over the next couple of weeks. Keep an eye out for our next sessions on Fiction Editing with Rachel Pierce on 10 and 17 May. For more information, go to or email 

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