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Trade Day

Reaching Readers 2.0: Where Are We Headed?

Reaching the reader remains the ultimate goal for publishers in a world where information, marketing and even content can be fragmented. What are the tools that we need to ‘reach’ the audience? How do we find them? How do we keep them and finally, what does the future of the industry in Ireland hold with our closest publishing neighbour set to leave the single market? Join us for our 5th annual trade event for a day-long exploration of where the industry is now and where it might be going from 2018.

This year we have not one but two fantastic keynote speakers in the form of James Daunt, MD of Waterstones and Niamh Murray, Marketing Director at Serpent’s Tail and Profile Books!


Events include:

NielsonBookScan will present an overview of the current state of the Irish Book Market

Niamh Murray, marketing director at Serpent’s Tail and Profile Books, will give a talk on how her team orchestrated some of the most creative and dynamic campaigns in UK publishing in recent year. Notable successes include The Essex Serpent by Sarah Perry and I Love Dick by Chris Kraus

A panel of Irish publishers will discuss commissioning and developing a list in the current market

A team of rights experts will talk about the business of rights – the pitfalls and the opportunities

James Daunt, Managing Director of Waterstones will give the second keynote address where he will discuss bookselling, Brexit and more.


Trade only event. Tickets via Eventbrite. For more information, contact

To download this year’s programme, click on our Trade Day programme

Registration 9:30