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Trade Day

The Business of Books in a Changing Landscape: Publishing Ireland Trade Day

Friday, 16 November, 2018

In a rapidly changing cultural landscape it is essential for publishers to remain relevant and in-touch with their audience. The 6th Publishing Ireland annual Trade Day will explore the challenges of creating a coherent and profitable publishing brand, together with the changes in the Irish Consumer Market over the past 10 years. It will hear from an incredibly successful new independent publisher which has carved out a niche in a crowded market as well as a much-loved imprint which has maintained its identity and focus within a corporate structure. It will also look beyond publishing to examine how the wider Irish media landscape is adapting to the digital age alongside insights and vision from Ireland’s largest book retailer. Join us for a day-long series of talks and discussions on the business and future of books. Speakers include:
Kate Wilson, founder of Nosy Crow
Rosanna Boscawen of Vintage
Oliver Beldham of Nielsen
Bill Malone of Virgin Media Television
Brendan Corbett of Eason


10 – 10.45: PUBLISHING/BUSINESS STRATEGY: Kate Wilson, Managing Director, Nosy Crow

Nosy Crow is a multi-award-winning independent publisher of children’s books and digital products.

Nosy Crow began publishing in 2011 and has since become the 12th biggest publisher of children’s books in the UK. Kate will talk about her experiences of setting up an independent publisher in 2010 in the wake of the financial crisis and at the height of fears around the impact of digital publishing, about the strategies and tactics that have driven Nosy Crow’s growth and success, and about what she’s learned in the process.



11 – 11.45: BRANDING: Rosanna Boscawen, Senior Campaigns Manager, VINTAGE

Originally launched in the United Kingdom in 1990 as a paperback home for the Random House Group’s literary authors, VINTAGE now publishes both hardbacks and paperbacks, and is comprised of some of the UK’s oldest and most prestigious literary houses. In 2007 VINTAGE Classics introduced its distinctive red spine design, and in 2012 VINTAGE Children’s Classics was launched. VINTAGE is also a leading and widely recognised publishing brand, with an audience of engaged readers approaching 700,000.


Rosanna will talk about how VINTAGE has maintained and developed a strong brand identity, carving out a niche in a crowded brand market, in publishing and beyond. Encompassing book design, content strategy, engagement with retailers, brand partnerships and the importance of having values, Rosanna will discuss the challenges and benefits of being a small but much-loved brand in a busy space.


12 – 1: CHANGES IN THE ICM OVER THE LAST 10 YEARS: Oliver Beldham, Account Manager, Nielsen Book Research UK

The Irish Consumer Market has changed dramatically over the last ten years. Nielsen’s Oliver Beldham will look into each year from 2008 to YTD 2018, looking at top books and categories, giving the overall trends and individual title trends. Oliver will delve into publishers’ and authors’ performance where appropriate and provide some pricing analysis. Finally, Oliver will cover the emergence of new and growing formats within the decade: the ebook and the audiobook.




2.15 – 3.15: RETAIL: Brendan Corbett, Group Head of Marketing, Eason

Ireland’s largest book retailer is back in the black and has helped the book become back

With over 60 outlets in Ireland and a growing online business, Eason is a hugely important retailer in the Irish publishing landscape. Brendan Corbett, Group Head of Marketing, will discuss the final stages of its corporate restructure; the success of the investment in their flagship O’Connell Street Store, and why books are very much back at the core of its business.






3.30 – 4.30: MEDIA: Bill Malone, Director of Programming, Virgin Media Television

It is always beneficial for publishers to look to other industries in the midst of change for inspiration Virgin Media Television’s Director of Programming shares his insights into the challenges of

attracting and keeping viewers as viewing habits change and the next generation of digital natives make their leisure time decisions.


Drinks Reception and Launch of The History of Irish Publishing 5pm



Oliver Beldham has worked for Nielsen Book as a Research Account Manager for two years and in this time has developed an excellent understanding of the book market, the publishers who make up this market and the trends throughout the years. He plays an integral role in the team behind the Specsavers Bestseller Awards as well as working with publishers on consumer, print and digital data for both UK and international clients. Prior to joining Nielsen Book, Oliver studied Economics at the University of Surrey where he enjoyed a year in industry working for a pharmaceutical company.

Rosanna Boscawen is Senior Campaigns Manager at VINTAGE, where she works on brand campaigns, newsletter and website strategy, and brokering partnerships. She also leads marketing and publicity campaigns for VINTAGE Classics and for film and TV tie-ins. She has worked with authors including Ian McEwan, Misha Glenny, Irvine Welsh and Margaret Atwood. Rosanna won BMS Awards for her 2017 campaign for The Handmaid’s Tale and for her 2018 VINTAGE Minis campaign.

Tickets from €35 (members’ discount) and available via Eventbrite



Reaching Readers 2.0: Where Are We Headed?

Reaching the reader remains the ultimate goal for publishers in a world where information, marketing and even content can be fragmented. What are the tools that we need to ‘reach’ the audience? How do we find them? How do we keep them and finally, what does the future of the industry in Ireland hold with our closest publishing neighbour set to leave the single market? Join us for our 5th annual trade event for a day-long exploration of where the industry is now and where it might be going from 2018.

This year we have not one but two fantastic keynote speakers in the form of James Daunt, MD of Waterstones and Niamh Murray, Marketing Director at Serpent’s Tail and Profile Books!


Events include:

NielsonBookScan will present an overview of the current state of the Irish Book Market

Niamh Murray, marketing director at Serpent’s Tail and Profile Books, will give a talk on how her team orchestrated some of the most creative and dynamic campaigns in UK publishing in recent year. Notable successes include The Essex Serpent by Sarah Perry and I Love Dick by Chris Kraus

A panel of Irish publishers will discuss commissioning and developing a list in the current market

A team of rights experts will talk about the business of rights – the pitfalls and the opportunities

James Daunt, Managing Director of Waterstones will give the second keynote address where he will discuss bookselling, Brexit and more.


Trade only event. Tickets via Eventbrite. For more information, contact

To download this year’s programme, click on our Trade Day programme

Registration 9:30