Course Title: Online Marketing, ONIX, Rights
Venue: Brooks Hotel, Drury Street, Dublin 2
Date: Tuesday 24 November 2009
Speakers: Damien Mulley, Tim Roberts, Samantha Holman
Times: 9.30am to 1.30pm
Publishing Ireland is delighted to present a wide ranging seminar highlighting the huge benefits available to publishers from new technologies including making the most of internet marketing opportunities, the massive possibilities of ONIX and the importance of being clear on rights issues relating to the digital environment. These issues all feed into developing a digital strategy for your company that should contribute to the growth of your international market.
Taking place in Brooks Hotel, Drury Street, Dublin 2 on Tuesday 24 November this seminar is free to all Publishing Ireland Members but places are limited so contact Donal info@publishingireland.com to reserve your place today.
10am
Damien Mulley: Making Internet Marketing work for you
Overview of simple Online Marketing techniques that can be employed by company of any size. How can your company use SEO, blogging and social networks to best effect.
11am
Tim Roberts: Anko: Making ONIX work for you
What is ONIX? What is XML? Why are they necessary? Tim Roberts will give you an insight into how to put ONIX and XML to work and how to use your ONIX data to keep pace with the digital curve and generate ebooks, A.I.’s and catalogues, fuel websites, press releases, marketing campaigns as well as rich, and always-contemporary bibliographic title information for trading partners.
11.45am Break
12pm
Sam Holman, ICLA: Know your Digital Rights
Interrogating the Google Book Settlement. Rights management in the digital environment including the importance of rights management of back list materials.
To read Samantha Holman's presentation please click here (will download as pdf)
1.30pm Finish
Damien Mulley, Mulley Communications
Damien Mulley owns Mulley Communications, considers himself an accidental business person, cut him and he bleeds expletives and blog posts and has been doing the blogging lark for eight years and training companies the past three on blogs, social networks and all things web. Everything he reads is online so that means it's got to be true.
Tim Roberts, Anko
Tim Roberts is a Director of Anko, an Irish company formed in 2005 with the aim of providing robust inclusive and affordable publishing management software enabling publishers to profitably and proactively manage their product in an increasingly demanding and ever changing marketplace. Since 2005 we have established a reputation for agile, powerful, innovative, and affordable publishing management solutions.
Sam Holman, ICLA
Sam Holman is the Executive Director of the Irish Copyright Licensing Agency |
