Course Title: E-marketing & Book Publicity
Venue: Dublin City Centre - TBC
Dates: Wednesday 18 June and Thursday 19 June
Tutor: Wednesday - Rachel Maund, Thursday - Panel chaired by Grainne Killeen
Times: Wednesday 9.15am to 5.15pm, Thursday 9.15am to 1.00pm

CLÉ is delighted to offer a training opportunity to develop book marketing and publicity skills. Day One focuses on the almost limitless potential of e-marketing. How do you decide what's manageable and integrate it within your other marketing activities? This is emphatically not a course for techies, but you will leave feeling more confident about realistic options, and with plenty of guidance in putting them into practice.

The Seminar on Day Two looks more generally at Book Publicity and will feature a panel discussion with key figures representing the media, book publicity and specialist marketing skills.

Rachel Maund of London-based publishing training provider Marketability will be your tutor for day one. Prior to 1999, Rachel held senior marketing positions in academic, STM and professional publishing before setting up Marketability, which provides marketing support, market research and consultancy to publishers of all sectors, as well as being one of the UK's foremost provider of marketing training for publishers. She also tutors for all the main providers in the UK and regularly trains overseas, in Singapore, China, Australia and Mexico.

Rachel will join media representatives from Radio and Print for a discussion on book publicity in Ireland - the selection process for reviews, features and author interviews, the increasing role of e-marketing in the world of book publicity and the challenges faced by Irish Book Publicists. The seminar will be chaired by independent book publicist Gráinne Killeen and there will be a Q&A after each session.

• Making the most of your company’s website (and others) in marketing
• The e-marketing mix: integrating the web into your marketing plans
• SEO and other e-marketing management issues
• E -alerts, RSS feeds and textbook websites
• Email marketing best practice: copywriting, mailing lists, HTML vs text-only, and the latest stats on delivery and response rates
• Spam filters and the Data Protection Act
• Viral marketing

Programme DAY TWO

• Irish book coverage in the media
• What are the criteria for inclusion in the Media for review, author interview or feature
• How to handle practical issues - eg slippage of publication dates etc
• Practical advice on securing coverage for your title
• Where does the Internet fit?
• An opportunity to share ideas you may have regarding how book publicity is carried on in Ireland.

Terms & Conditions

FEES for Full Course: CLÉ members €350 per delegate, Associates: €400, Non members: €500
FEES for Panel Discussion Only: CLÉ members €100 per delegate, Associates: €125, Non members €150
Refreshments and lunch will be provided on Day One and light refreshments on Day Two.
CONFIRMATION:
The course will be confirmed to proceed once 9 bookings have been taken.