Amazon for Publishers: Mastering Sales, Strategy & Advertising Amazon sales performance is a critical component of any modern publishing strategy.
Virtual Session
COURSE DESCRIPTION
This 2-day course is designed for publishers who want to follow best practices and drive visibility, conversion, and long-term growth on the world’s leading book retail platform. You’ll gain a clear understanding of how Amazon’s ecosystem works – from mastering metadata and optimising product pages to leveraging A+ Content, promotions, and interpreting performance reports. We’ll also dive into Amazon Advertising, offering practical guidance on how to plan, test, and optimise campaigns for measurable results.
By the end of this course, you’ll be equipped with the knowledge and tools to turn your Amazon presence into a high-performing, sales-driving channel.
WHAT YOU WILL LEARN
- Understand how Amazon’s ecosystem drives sales and visibility, and how to build a self-reinforcing, virtuous sales cycle.
- Learn how to optimise product listings and metadata to maximise search visibility and discoverability.
- Gain expertise in interpreting and leveraging IDQ (Item Data Quality) and Brand Analytics reports for strategic decision-making – master product page optimisation techniques to enhance conversion rates and shopper engagement.
- Develop effective A+ Content strategies that improve brand storytelling and product differentiation. Acquire practical knowledge in setting up, managing, and scaling Amazon Advertising campaigns.
- Build confidence in designing, executing, and measuring high-impact promotions on Amazon.
- Understand how all elements – advertising, promotions, metadata, and content – interconnect to form a cohesive and high-performing Amazon strategy.
- Learn practical tips for navigating and resolving issues with Amazon Vendor Support effectively.
DELIVERY TEAM
JASON COOPER, ASSOCIATE CONSULTANT
Jason is a cross-functional consultant with over 20 years of experience in all aspects of print and digital publishing. He has conceived and led several innovative ventures in both corporate and entrepreneurial settings, with experience as a COO, Chief Commercial Officer, Digital Director, and Rights Director. As a Senior Commissioning Editor, he published several New York Times and Sunday Times bestsellers. Jason has an MBA with merit from Warwick Business School (2018).
“During each stage of the project, Jason collaborated in unison with our team, whilst demonstrating his meticulous approach to research and data-gathering. The reporting he delivered was brilliant – clear and articulate – and an invaluable resource for us as a business as we look forward to our next stage of growth.” – Perminder Mann, CEO, Bonnier UK.
SIMON POLLARD, DIRECTOR PCG
Simon is a Global leader in Sales, Marketing and Operations with 19+ years of experience for Pearson in Academic and Trade publishing, where he managed operations of up to £40m p.a
“We were delighted to work with Simon on our plans for developing an open-access textbook publishing programme. Simon took the time to listen carefully to the brief and presented us with detailed plans for his approach for our input before proceeding. He brought in expert colleagues to cover areas of the work and scheduled regular catch-ups along the way.”– Lara Peicher, Head of Publishing, UCL Press.
THE PUBLISHING CONSULTANCY GROUP (PCG)
PCG is a team of world-class strategists, marketers, operations specialists, and content experts who provide customised consultancy services tailored to the needs of the academic education, trade and B2B publishing sectors. Our mission is to help our clients achieve sustainable revenue growth and market share across print, digital, and blended learning formats.
