PR & Communications Masterclass for Publishers with Breda Brown and Al Dunne Publisher Breakout Sessions - Irish Book Trade Conference 2025
We are delighted to have Breda Brown and Al Dunne from Unique Media to present this masterclass in PR and Communications for Publishers. Discover how to effectively engage with the media and get the best coverage for your brilliant authors and publications. You’ll learn valuable tips on preparing authors for media interviews and the significance of using photography, video, and audio to tell compelling stories. Plus, we’ll explore how to maximize your reach through social channels!
Take Aways
- How to achieve cut-through with the media and secure coverage for your authors and publications
- Tips on how to prepare authors for media interviews
- The importance of photography, video and audio
- Maximising reach through social channels
Breda Brown – Bio
Breda Brown is Co-founder and Communications Director of Unique Media, a strategic communications advisory firm.
A former print and radio journalist, she regularly contributes to radio and television programmes such as Down to Business with Bobby Kerr, The Last Word with Matt Cooper, The Anton Savage Show and Ireland AM. She is also the presenter of the Inside Books podcast and Chair of the Board of Directors of the Irish Writers Centre. She also reviews crime novels for the Sunday Independent.
Al Dunne – Bio:
Al Dunne is the Co-founder and Managing Director of Unique Media.
Working in the media sector for over 30 years, Al was co-founder and programme director of radio stations Dublin’s Q102 and 4FM and also programme director of Atlantic 252. Currently he presents a weekly programme on RTE Digital, is a regular contributor to a television and radio shows and also lectures a 15 week module as part of the BA in Journalism on The Multi-Platform newsroom in Coláiste Dhulaigh.
You must purchase a conference ticket to attend this Breakout Session specifically for Publishers.
Click here to purchase a ticket.