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Marketing Trends for Publishers 2025 with The Tandem Collective Publisher Breakout Session Irish Book Trade Conference 2025

  • Tuesday 11th February @ 11:30 am
  • Galway

    Publisher Breakout Session: Irish Book Trade Conference 2025

    This informative session will provide a comprehensive overview of Tandem, highlighting our mission and our unique value in the Publishers’ marketing landscape. We will examine marketing case studies focusing on successful campaigns with smaller budgets. Publishers can expect to learn about effective and innovative marketing strategies to promote their titles. We will draw insights and inspiration from current global trends shaping social media platforms and the creative industries. By analysing these real-world examples, attendees will gain practical knowledge on creatively leveraging limited resources while remaining relevant in an ever-evolving market.

    Bio: Tandem Collective is a global digital marketing agency that primarily collaborates with publishers and film distributors. It partners with content creators and brands to develop social media-driven campaigns that leverage word-of-mouth marketing, particularly on Instagram and TikTok. The session will be led by project manager Lex Brookman, who has notable campaign experience working with authors such as Lisa Jewell, Jodi Picoult, and Lucy Foley. She also serves as the training lead at Tandem.

     

    Lex Brookman Bio:  
    Lex Brookman is a Project Manager for Tandem Collective with 6+ years of experience in the publishing industry. Crime & Thriller fiction is her preferred genre and she’s been thrilled to lead campaigns for Lisa Jewell, Jack Jordan, John Marrs, Claire McGowan and more. Lex has a huge enthusiasm for innovative campaigns, making lasting impressions with readers, and bringing the world of books to life in immersive ways. From on and offline events to year-long training support, to curating ‘digital firsts’ for publishers big and small, Lex is proud to work for Tandem Collective – “the one-stop shop” for game-changing campaigns.
    Jen Smith-Furmage Bio: 
    Jen Smith-Furmage is an experienced project manager and book blogger with a passion for storytelling through innovative campaigns. Joining Tandem Collective in its early days, Jen has been proud to help publishers and authors share their narratives while connecting creators with books that resonate on a personal level. Specializing in horror and feminist non-fiction, she has worked on campaigns for authors such as Andrew Michael Hurley, Florence Given, and Catriona Ward.

    1:1 Clinic with Tandem Collective

    Creative Marketing for Your Key Releases
    Exclusively for Publishing Ireland Members
    Please take advantage of this valuable opportunity to schedule a 30-minute session with our senior project managers, Jen and Lex, from the global marketing agency for publishers, Tandem Collective. Talk them through your lead releases for the year, and they will brainstorm creative, affordable marketing ideas with you, bringing your titles the visibility they deserve. No budget is too small, and Jen and Lex have an acute awareness of successful book marketing campaigns from all over the world, so they can share this knowledge in their discussions with you. Please send TIs and budget parameters in advance so we can keep the sessions as efficient for you as possible. 
    BOOK HERE:  Book Your Slot here 

     

    To attend the breakout or participate in the 1:1 you must have ticket to the full conference.

    TO BOOK A TICKET TO THE CONFERENCE CLICK HERE!