Day 2 Social Media Essentials – Thursday 15th July 2021 Social Media and Book Campaigns • Outcome: Explore social media within book campaigns, from content ideas and messaging to events, partnerships and influencers. • Including Content ideas and examples from across the industry, Influencers and partnerships Social Media and Book Campaigns – Paid Advertising • Outcome: Understand a social media paid approach for book campaigns. • Including Audience Targeting, Platforms and formats Social Media Tips • Outcome: Tips to optimise your content and platforms from video and creative to copy and hashtags. • Including: Optimising for your platforms, Engaging video and creative assets