How to Boost Your Book Sales on Amazon
2 Day Course – Day 1 – 14th April / Day 2 – 21st April
Amazon is the #1 destination for shoppers, and many won’t browse past the first page of its search results. This course has been designed to help Irish publishers to navigate the online retailer in order to increase their impact and sales revenue.
As well as the nuts and bolts of how to get your accounts set up effectively, we will look at the finer details of your book pages including metadata, best practices for A+ pages and getting reviews.
Finally, the course will touch on the all-important Amazon AMS and how to create effective lists of keywords.
The course is divided into two sessions, divided over two weeks. This will give you time to go away and apply your knowledge to your account, knowing that there is an opportunity to speak with the team the following week. Both sessions will be engaging, so please be prepared to participate.
|PI Member||Proof of membership may be required upon purchase.||€75|
|PI Member Discounted Ticket x 2||Save €15 if you purchase 2 or more tickets. Only available to Publishing Ireland |
members who are working in the same organisation.
14.04.21 (10:00 – 11:30)
Speaker: Brian Martin
✔ Market overview from last year
✔ Market overview this year
✔ Opportunities and issues
✔ Talk through member issues
✔ Success stories
✔ Setting up your pages to maximise sales
21.04.21 (10:00 – 11:30)
Speaker: Rachel May Quin
✔ Keywords and metadata
✔ practices for A+ pages
✔ Author pages and series linking
✔ Best practices for gathering reviews
✔ Amazon SEO
Rachel May Quin is a CIM- qualified marketer with 8 years of professional industry experience. In addition to marketing books, she is currently studying for an MA in Publishing, for which she won the inaugural Nielsen prize for outstanding work on data-driven marketing.
She most recently spent 4 years in-house at HarperCollins UK planning and developing digital campaigns winning numerous Book Marketing Society awards along the way.
Rachel has in-depth knowledge of working with Amazon to sell books and exceed objectives, and has trained and coached numerous publishing colleagues, other publishers and university students on their digital best practices.
Brian Martin started his career as a bookseller at Hodges Figgis Booksellers and has since dedicated his career to mastering the intricacies of the supply chain, with a particular focus on driving sales via Amazon. He has an excellent track record of increasing delivery income and driving margin through pricing at both independent publishers and larger publishing businesses.
Brian has a clear overview of the current market and best practices for publishers selling books on Amazon, and is available to talk through the nuts and bolts of getting your accounts working effectively.