Irish Book Week 2021 takes place 16 – 23 October. This will be the fourth outing of the campaign and, although times are still tough for all involved in the book trade, we want to make it as enjoyable and as celebratory a moment as possible.
Irish Book Week was created by Bookselling Ireland, a committee of Booksellers Association members representing bookshops big and small across the Republic of Ireland and Northern Ireland, in partnership with Publishing Ireland. Irish Book Week launched in 2018. Irish bookshops play a crucial role in championing homegrown talent and putting great Irish books into the hands of readers. Irish Book Week celebrates Irish authors and illustrators, publishers, and Irish interest books, as well as the many brilliant bookshops that sell them. We have just under 250 bookshops registered to participate and we’d love to collaborate with you on this year’s campaign. Please feel free to talk to your bookseller contacts directly about your ideas, or we can help to put you in touch and make arrangements.
Going forward, we will be sending Irish Book Week newsletters out to our members on a fortnightly basis, on Tuesdays. Please send details of any Irish Book Week offers you would like us to include to firstname.lastname@example.org. Ideally, the copy should be no more than 300 words. Hyperlinks to resources, rather than attachments, are preferable. Low res images can be included.
Some suggestions for offers that could work:
• Signed stock
• POS packs to create an in-store table or window displays for your titles
• Early releases
• Authors who are available for virtual events
• Authors available for stock signings
If you already have a bookshop activity planned for the week of 16 – 23 October that we could brand as Irish Book Week activity, please let us know and we can give it an extra push via social media and try to help secure media coverage.
We have a limited number of POS kits that we can send out to Publishing Ireland members. These contain bunting, bookmarks, posters and some publisher sponsored items – thank you to our friends at Walker Books and Simon and Schuster for these. Please email email@example.com to request one.
As part of our Irish Book Week celebrations, we want to get readers talking about Irish books and Irish writers on social media. We’re inviting people to post on a different theme each day of the campaign. Please join in and encourage your followers to do the same. Please see below for the
Saturday 16 October – Next Irish Read
Sunday 17 October – Irish Book You Plan to Buy This Autumn
Monday 18 October – Favourite Irish Children’s Book
Tuesday 19 October – Irish Book Character You Most Identify With
Wednesday 20 October – Irish Author You’ve Discovered This Year
Thursday 21 October – Favourite Irish Bookshop
Friday 22 October – Favourite Irish Book Published This Year
Saturday 23 October – Ultimate Irish Book