Trade Day 2016 – Interview Series

Next up in our interview series is Kathy Foley of Twitter. We asked Kathy some for her insight on the role of social media ahead of Friday’s panel on social and traditional media.

Kathy Foley, Twitter

What has been the biggest change you have seen in social media since you began working with Twitter?The huge increase in the use of video, particularly since videos have autoplayed in timelines. This means they play automatically when a user sees them in their feed. People immediately notice videos and are drawn in.

Publishers can use short videos on Twitter to showcase new titles, promote events, share special offers or give an insight into the world of book publishing.

What aspects of social media are underused by publishers and why do think that is?
Video, as mentioned above, particularly live streaming video, which is really easy to do with Periscope. Publishers could use it for all sorts of things, including author Q&As or to stream book launches or signings.
While some big-name publishers invest in high-cost book trailers, you can easily create snappy, effective videos with a mobile phone. (more…)