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Trade Day Schedule 2022

Friday, 11 November 2022

Our tenth annual Trade Day will be taking place next week with the theme of REINVENTION! Join us on November 11th for a jam-packed day of exciting discussions, panel events, and networking. Publishing Ireland would like to encourage as broad a range of staff as possible to attend to hear the speakers, meet your colleagues and share their experiences in the publishing world.

Chester Beatty Library

09.30 – 10.00

10.00 – 10.05

Welcome by President of Publishing Ireland, Caoimhe Fox

10.05 – 10.45
Permanent Reinvention
Speaker: Aidan McCullen

10.45 – 11.00

A National Publishing Platform for Ireland
Speaker: Ruth Hegarty, Managing Editor, Royal Irish Academy

11.00 – 11.30

Recent developments in Copyright – What publishers need to know?
Speaker: Samantha Holman, Executive Director, Irish Copyright Licensing Agency (ICLA)

Tea/Coffee break, sponsored by Nielsen

11.45 – 12.45
Keynote Speaker:

Kevin Duffy, co-founder of Bluemoose Books

Bluemoose Books is an award-winning independent publisher from West Yorkshire. Two of
their runaway successes in recent years have been books by author Rónán Hession: Leonard
and Hungry Paul and Panenka. Leonard and Hungry Paul, selected by Dublin UNESCO City of
Literature as One Dublin One Book in 2021, now has something of a cult following,
while Panenka was shortlisted for the An Post Irish Novel of the Year and The British Book
Awards Book of The Year. Kevin will discuss Rónán’s work and the challenges of operating as
an independent publisher.

12.45 – 13.45

13.45 – 14.30

Panel Discussion – New Ways of Promoting & Selling Books
Speakers: Peter O’Connell, Laura Dermody, Aoife Roantree and Rosie Cremin

We’re all aware of BookTok. Likewise, we’ve all been curious as to the rise of certain books
into the top ten from relative obscurity thanks to a two-minute video of someone endorsing
them – whether that’s on TikTok, Instagram, or other social media. The landscape of
marketing is changing; it’s no longer just a case of hiring the right publicist and getting that
review into one of the broadsheets or on national radio. Communication – and marketing with it – is changing fast. The question is, how should we encompass these new, and fast-
paced ways of marketing into our publishing strategies?

A panel of experts, including publicist Peter O’Connell, campaigns officer at Penguin Random
House, Laura Dermody, manager of Dubray Liffey Valley and Chair of Bookselling Ireland,
Aoife Roantree, and Instagrammer Roisin Cremin (@somethingarosie) will raise this question
and more, exploring the merits and pitfalls of old and new ways of bringing a book to market.

14:30 – 15.00
Irish Book Market Update

Speaker: Sara Mulryan, Senior Retail Account Manager, BookData Research

Sara Mulryan has spent the last 25 years working in the UK book trade. She works with all
types and sizes of retailers and libraries, collecting and analysing book sales through the UK
& Irish retailer panels and public library borrowing data through the LibScan panel.

15.05 – 15.45

How can we make publishing more inclusive in Ireland?

Speaker: Dr Ebun Joseph

It’s a question all of us are raising, with many seeking practical advice as well as continuing to
explore what diversity means, both in the workplace and in the books we publish.
Dr Ebun Joseph, a diversity and race relations consultant, will offer her expertise and insight
into this important area. Dr Joseph is also Module Coordinator and Lecturer in Black Studies
at University College Dublin (UCD), Director at the Institute of Antiracism and Black Studies
(IABS), and founder & Chairperson of the African Scholars Association Ireland, AFSAI (2018-
2022). Coinciding with Dr Joseph’s talk, there will be a brief update on the Words Ireland
Charter, which intends to encourage a more inclusive industry.

15.45 – 16.00

Tea/Coffee break, sponsored by SDGI

16.00 – 17.00

Fever Pitch – Books for Screen

As the demand for motion picture and television content increases, studios and film
producers are increasingly turning to book publishers and authors for content. This year,
the Irish Books for Screen 2022 will run in partnership with the Screen Directors Guild of
Ireland (SDGI).

Post-Trade Day Drinks, Sponsored by ICLA

17.00 – 19.00

Bull and Castle, Lord Edward Street.
All Publishers are invited to attend

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